Jar label designs for a honey producer
Date of completion:
2021
Scope of implementation:
Jar labels, lid stickers
Who is the Client?
The Village Head's Honey
Miody Sołtysa to przede wszystkim ludzie i pasja do naturalnego, zdrowego i pysznego miodu. Jest to rodzinna pasieka a miłość do pszczelarstwa jest tutaj przekazywana z pokolenia na pokolenie. Pasieka szczyci się tym, że jej miód jest w pełni naturalny. Pszczoły zbierają nektar z kwiatów i przetwarzają go w wyjątkowy nektar miodowy bez żadnych sztucznych dodatków czy chemikaliów. Dzięki temu miód zachowuje swoje cenne właściwości odżywcze i smakowe.
Recognizing the customer's need:
Creating a project is only the end result. In order to properly think through and design an effective project, it is essential to understand the client's needs and the result they want to achieve.
Miody Sołtysa, a family apiary with a passion for natural and healthy honey, needed attractive labels for jars and stickers for lids. They wanted to emphasize the naturalness of their products, the tradition passed down from generation to generation, and the lack of artificial additives or chemicals. They lacked consistent and aesthetic packaging that would distinguish their products on the shelf and attract customers looking for high-quality honey.
Implementation:
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Case description:
A well-executed project is the sum of many components, such as communication with the client, properly prepared materials, specific project guidelines and interaction with the problem being solved.
I have prepared designs for jar labels and lid stickers for Miody Soltysa. In the designs, I focused on emphasizing the naturalness and tradition of the apiary, using motifs related to beekeeping and graphic elements associated with nature. I used warm, earthy colors and hand-stylized typography to reflect the family character of the brand. The labels also contain information about the nutritional and flavor properties of the honey. Thanks to the new packaging, Miody Soltysa can more effectively stand out on the market and attract customers who value natural products.