Online store layout for an eco-friendly packaging retailer
Date of completion:
2022
Scope of implementation:
Online store layout
Who is the Client?
Cantino
Firma stawia sobie za cel dostarczanie trwałych opakowań na wynos, które pomagają znacząco zmniejszyć ilość wytwarzanych odpadów. Do produkcji opakowań wykorzystywane są ekologiczne materiały – część z nich jest całkowicie biodegradowalna, a inne doskonale nadają się do recyklingu. Firma udowadnia, że zamawianie jedzenia na wynos nie musi generować ogromnych ilości śmieci.
Wraz ze wzrostem świadomości ekologicznej, wybór ekologicznych opakowań zamiast tradycyjnych staje się ważnym krokiem w budowaniu wizerunku firmy jako odpowiedzialnej i zaangażowanej w kwestie środowiskowe.
Recognizing the customer's need:
Creating a project is only the end result. In order to properly think through and design an effective project, it is essential to understand the client's needs and the result they want to achieve.
Cantino needed a modern and functional online store layout to effectively showcase and sell its eco-friendly takeaway packaging. It wanted to highlight the benefits of its biodegradable and recyclable products and its mission to reduce waste. It lacked a website that would attractively reflect the company's values and make it easier for customers to shop online.
Implementation:
Project implemented in cooperation with Rekinysukcesu.pl
A4 leaflets, A5 leaflets, billboards, folded leaflets
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Case description:
A well-executed project is the sum of many components, such as communication with the client, properly prepared materials, specific project guidelines and interaction with the problem being solved.
I created a layout for the Cantino online store, focusing on clarity and intuitive navigation. In the project, I used natural colors and graphic elements referring to ecology to emphasize the company's commitment to environmental protection. I designed sections presenting different types of packaging, with clear descriptions and photos of products. I added functionalities that facilitate online shopping, such as a basket, product filtering and secure payment methods. Thanks to the new layout, Cantino can more effectively communicate its mission and increase sales of ecological packaging.